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Portfolio of High Level Experience: Cincinnati Electronics
Cincinnati Electronics

The release of a new product can make the difference in the bottom line from year to year. When Cincinnati Electronics wanted to make its testing lab a cost center and available to other companies, Arment interviewed customers, researched new markets, and wrote the copy that created a new product line. The Celect brochure was available for the release date and through design and copy conveyed the essence of the offer.

New products and product line extensions require a targeted marketing approach.