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Encore “Dirty Computing” Ad
Encore Computer

It was a curious call. “We need an ad with the word ‘dirty’ in it.” Click. Luckily, the Arment Group was well aware of what was happening at Encore Computer Corporation. The multiprocessing computer company's products were known as the engines for “down and dirty” computing applications that required raw processing power. The Arment Group did some research – even going to one of those 'stores' – and came up with an ad that met the challenge and more.

Advertising can cost you more money than it brings in. Find out how to tell the difference between great ads and ho-hum.