The Arment Group

Portfolio of High Level Experience:
YSI Design Strategy
YSI Incorporated

Put yourself in your customers' shoes. What's on their minds? What language do they speak? What do they need to be sure of a supplier? What products do they need to be leading edge in "their" industry? Tough questions. When YSI began a decade long expansion, the Arment Group helped re-position the company as an environmental industry icon. We participated in executive discussions, leadership meetings, and interviewed the scientific staff to understand the technology and markets. The result was an entire branding strategy that helped make YSI an industry leader. “Who’s Minding the Planet” spoke to their customers the way they like to be seen.

When it comes to strategy, all stakeholders in an organization must be considered. Especially your customers. Who’s minding your strategy?