The Arment Group

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Portfolio of High Level Experience:
YSI Environmental Direct Mail
YSI Incorporated

There are three pillars of a great direct mail. One is the mailing list. You’ve got to find your customers. Second is the look of the piece. You’ve got to catch their attention. Third, and in some ways most important, you have to fine-tune an offer that gets them off the dime. This YSI direct mail to the environmental market had all three and it was a great success, as was the Environmental Division of the parent company.

The Arment Group was there to make sure all the elements of success were present. Direct mail can fall flat. It takes expertise to pull it off right.